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Key Account Management


Account Management is becoming relevant as soon as the purchasing decision is influenced by more than one person - a Decision Making Unit or Network. Companies invest in account management to develop long-term profitable account relations and to differentiate from competition and increase value of the engagements.

The objective of the account teams is to ensure more than average growth at a lower than average cost of sales within account. Account Management will enable you to focus internal resources, processes and competences to mirror those of the customer and therefore compete and win more attractive business opportunities. Account Management is a structured internal business process:
The program objectives of this master class are:
  • Understand how to effectively analyze your account and develop long term relations
  • Gaining deep insight into the needs of our customers & decision making processes
  • Building a sustainable relationship with your customers and other key stakeholders
  • Ability to develop and present an adapted value proposition
  • An overall increase of our revenues

Available Courses

4 hours
Account Analysis
4 hours
Account Planning
4 hours
Execute Account Plans
2 hours


About Simon

Simon van den Brekel graduated (Bsc) in Electro technology and Commercial Techniques in Eindhoven, Netherlands. Over the past 25 years he has gone through all levels of sales and sales management at companies such as Philips Electronics, Hewlett-Packard and General Electric. Van den Brekel has a lot of experience in setting up and managing international sales organizations for complex business-to-business relations. Over these past years, Van den Brekel has been mainly involved in general management, Sales Management, strategy development and Corporate Account management. Van den Brekel is an expert in Key Account Management, Sales & Marketing, business development and Strategy consulting. His main focus has been within industry, ICT, Healthcare, Pharma and distribution but has also done project in non-profit and charity organizations.

Contact BPI-Group

BPI-­Group BV

Attn Simon van den Brekel
Anna de Renessestraat 27
1962 WZ Heemskerk, Netherlands
E‐mail:  s.vandenbrekel@bpi­‐group.nl
Web:  www.bpi-group.nl
Phone: +31251239706
Mobile: +31653892047